Fashion and Engineering
If you think about it, Toyota seems to have read the American public a bit better. It's not about technology and conservation as much as style and fashion. The Prius introduced innovations such a smart key technology. Just walk up to the car with your key in your pocket. Touch the door handle and it's unlocked. Sit down and push a button to start the car. The onboard computer communicates with your cell phone. It's as though the future has arrived early.
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